Email term
Unsubscribe Rate
The percentage of recipients who opt out of your emails after a send. A small amount is normal, but a spike can signal irrelevant content or emailing too often. Watching it helps you keep your audience happy.
Email term
The percentage of recipients who opt out of your emails after a send. A small amount is normal, but a spike can signal irrelevant content or emailing too often. Watching it helps you keep your audience happy.