Paid Ads term
Negative Keyword
A word or phrase you tell an ad platform to exclude so your ad does not show for those searches. It prevents wasted spend on irrelevant clicks. For example, a premium brand might block the word "free."
Paid Ads term
A word or phrase you tell an ad platform to exclude so your ad does not show for those searches. It prevents wasted spend on irrelevant clicks. For example, a premium brand might block the word "free."