Analytics term
Heatmap
A visual report showing where visitors click, move, or scroll on a page, using color to mark hot and cold spots. It reveals what people actually notice and ignore. Marketers use it to redesign pages for better results.
Analytics term
A visual report showing where visitors click, move, or scroll on a page, using color to mark hot and cold spots. It reveals what people actually notice and ignore. Marketers use it to redesign pages for better results.