Funnels & Conversion term
Friction
Anything that makes it harder or slower for a visitor to complete an action, like long forms or confusing steps. Reducing friction usually lifts conversions. Smooth, simple paths keep people moving toward the goal.
Funnels & Conversion term
Anything that makes it harder or slower for a visitor to complete an action, like long forms or confusing steps. Reducing friction usually lifts conversions. Smooth, simple paths keep people moving toward the goal.