Paid Ads term
Frequency Capping
A limit on how many times the same person sees your ad within a set period. It prevents annoying your audience and wasting budget on repeat views. Balancing reach and repetition keeps campaigns efficient.
Paid Ads term
A limit on how many times the same person sees your ad within a set period. It prevents annoying your audience and wasting budget on repeat views. Balancing reach and repetition keeps campaigns efficient.