Paid Ads term
Bid
The maximum amount you are willing to pay for a click, impression, or conversion in an ad auction. Platforms use bids alongside quality to decide which ads win placement. Smart bidding balances cost against results.
Paid Ads term
The maximum amount you are willing to pay for a click, impression, or conversion in an ad auction. Platforms use bids alongside quality to decide which ads win placement. Smart bidding balances cost against results.