Paid Ads term
Ad Rank
A value search engines use to decide where your ad appears and whether it shows at all. It combines your bid, quality score, and expected ad impact. A high ad rank can beat a higher bidder with a weaker ad.
Paid Ads term
A value search engines use to decide where your ad appears and whether it shows at all. It combines your bid, quality score, and expected ad impact. A high ad rank can beat a higher bidder with a weaker ad.